Paid Media Manager - JDUK

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Department: Digital

Discipline: Paid Media (Paid Search, Paid Social, Display & Retargeting)

Role title: Paid Media Manager

Line Manager: Lead / Group Lead

Department Head: Digital Director

About JD Sports Fashion PLC

JD sports Fashion Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports. The group is continuing to grow within the UK and Internationally.

We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All employees are highly skilled, self-motivated and in constant pursuit of perfection. Opportunities to progress arise quickly for those people with the right qualities and ambition.

We encourage our people to constantly seek ways to improve our business. This means challenging the way we merchandise, sell and manage the business, being creative and forward thinking in suggesting alternative solutions. Problems are solved and opportunities seized by people from all levels of the organization, working together.

We offer an excellent salary and benefits package, which includes company pension scheme, company bonus and excellent career progression.

Role Description

As a Paid Media Manager, you be a part of the management team within the Paid Media Department. You will lead, inspire, and develop Senior Executives, Executives & Assistants in our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media implementation across focusing on Paid Search & Shopping, as well as Paid Social & Digital Display.

Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities.

You must be able to develop our talented junior team (i.e. Assistants & Executives) and mentor our next management leaders (Senior Executives). You will also manage key stakeholders across the business, as well as integrating with other parts of the Digital team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams.

Key Duties

• Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
• Manage, own, and constantly find ways of improving the workflow of your team.
• Responsible for quality of all work output from your team. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
• Complete internal audits across your accounts & continually evolve.
• Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
• Be an expert in all relevant 3rd party tools & technology.
• Build & maintain project plans outlining all key tasks for your accounts.
• Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
• Accurately forecast potential delivery for your accounts.
• Help develop the Paid Media department by being innovative and sharing knowledge and processes.
• Develop a close working relationship with external suppliers such as Google, Facebook, Apple, Twitter etc.

• Ability to identify issues and be pro-active in providing solutions.
• A high degree of numeracy and literacy.
• Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
• Effective in team management.
• Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
• Effective communication skills.
• Effective presentation skills.
• Effective time management skills with the ability to multi-task.
• A high attention to detail.

• Experience in managing sophisticated Paid Search & Shopping and/or Paid Social campaigns.
• In depth knowledge of Paid Media, from an implementation perspective.
• Google Analytics.
• An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).

• Competitive salary.
• Professional training and conferences.
• Relaxed, friendly working environment.
• Subsidised eatery.
• Quarterly social events.
• Staff discount.
• Monthly staff sales.
• Gym discount.
• Free parking.