Marketing Specialist - Customer Engagement (CRM)

As a Marketing Specialist - Customer Engagement (CRM), you will support in the delivery of digital marketing activity, developing and implementing our email and push strategy, key activities and campaigns.

Assisting in the planning, execution and optimisation of email communications and campaigns to drive customer engagement, retention and sales. This role will leverage strategy, creativity and data analytics to deliver targeted, high-performing communications to customers that enhance engagement with Morrisons.

Some of your responsibilities will include:

• Execute plans in line with agreed calendar activity and key customer moments (customer plan, launches, trade activity)
• Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
• Ensure that the media plan is competitive and reaches customers in both a timely and relevant format.
• Customer segmentation and targeting; understand the target audience, be dynamic with content
• Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability
• Report and track campaign effectiveness through Salesforce
• Shaping and delivering CRM campaigns using Salesforce Marketing Cloud
• Work collaboratively with relevant stakeholders to deliver the marketing strategy and trading plan
• Work closely with the rest of the marketing team to deliver and integrated communications plans

About you

For this role someone who has:

Knowledge

• Knowledge of the Retail and Marketing industry, particularly digital
• Commercial and financial understanding
• Strong knowledge of email marketing platforms and CRM systems
• Knowledge of loyalty programs and promotional mechanics
• Understanding of retail loyalty programmes

Skills

• The ability to champion change, pace and simplicity
• An engaging communicator and creative thinker
• Data-driven mindset and analytical thinker
• Ability to work under pressure and at pace
• Attention to detail and quality control
• Content planning and copywriting ability

Experience

• Strong experience with Salesforce Marketing Cloud and understanding of developing campaigns
• Evidence of delivering consumer centric digital communication and campaigns
• A strong reputation for a positive outlook and supporting others to succeed
• Experience of developing communications strategy and translating this into business delivery:sales, profit and cash
• HTML and SQL experience

Experience with utilising customer data and aligning to GDPR guidelines

Reward & Benefits

We've highlighted below some of our standard Rewards & Benefits that our colleagues receive. Please note, some roles come with additional benefits such as bonus, company car allowance etc. you'll find further details where applicable in our adverts, or you can speak to someone in our resourcing team for more information.

• Rewarding success
  
  We believe success should be rewarded. So, from a simple thank you to our well-deserved recognition awards, we'll show you how much we value you. We care for our colleagues. It's how we keep hold of the best talent.
• Pay
  
  Morrisons wouldn't be what it is without our amazing colleagues, which is why we offer competitive salaries to ensure we attract and retain the best.
• Colleague discounts
  
  We operate one of the most generous colleague discount schemes in food retail, and currently offer two discount cards, one for you and one for your family or friend. You will be eligible for a 15% discount on all eligible purchases and your friend or family will be eligible for up to 10% discount.
• Holidays
  
  We know how important it is to take time off to relax and unwind. So, to help you achieve a healthy work/life balance, you'll enjoy at least 28 days of holiday a year pro rata (including public holidays). Your holiday will increase depending on your length of service, too.
• Pension
  
  We have a competitive pension scheme that all our colleagues can join.
• Life assurance
  
  In case the worst should happen, we offer a Life Assurance Scheme, more commonly known as a 'Death in Service' benefit. All our colleagues are entitled to this benefit from their first day of permanent employment with us, subject to eligibility rules.
• Money off
  
  Not only will you enjoy 15% off your Morrisons shopping, you'll have access to discount and cashback offers from over 1,500 retailers including everything from fashion and holidays to utilities and electronics. All of our sites offer subsidised meals too.
• Flexible benefits
  
  We offer a range of flexible, voluntary and salary sacrifice benefits that can help you save on your tax and National Insurance. These include:
  
  
  • Holiday buy scheme
  • Payroll giving
• Healthcare cash plan
  
  Our exclusive health care cash plan, provided by Sovereign Health Care, offers colleagues a helping hand with everyday health care costs. It pays tax free cash back on a range of everyday health expenses including glasses, contact lenses, dental treatment, prescription charges, physiotherapy and much more. Cover is offered at a differents levels to suit your needs, and up to 4 children are covered at no extra cost! We're pleased to be able extend the offer to colleagues' partners. Terms and conditions apply.
• Wellbeing with Vita Health
  
  At Morrisons we care about our colleagues' wellbeing, and we work with a number of organisations to provide information, advice and support to colleagues and their families.
  
  Our wellbeing partner Vita Health, offers free and confidential information, advice and support for all our colleagues and households 24 hours a day, 365 days a year, on all wellbeing matters including mental and physical health. They also provide a management support helpline Monday to Friday.
• Aviva Digital GP and wellbeing
  
  We provide colleagues with free access to Aviva's Digital GP and Aviva Wellbeing app services. Colleagues can book can book unlimited video consultations with an NHS-registered, private GP. To help colleagues when they need it most, It's a 24 hour service. Colleague's children are also covered up to age 16.
• Addiction treatment
  
  We're working with the team at the UK Addiction Treatment Group to support the wellbeing of our colleagues when it comes to addiction and behavioural disorders.
• Salary finance
  
  We've partnered with Salary Finance to provide all colleagues with access to simple, useful financial education, as well as access to loans at competitive and affordable rates, repaid directly from pay.
• Family Friendly benefits
  
  
  • Maternity and Adoption Pay: Full pay for the first 26 weeks of maternity and adoption leave.
  • Paternity Leave: Up to 4 weeks of paternity leave, allowing flexibility within 52 weeks of the birth or placement.
  • Neonatal Leave: An additional week of leave for every week the baby spends in neonatal care, up to the original due date, with a maximum of 12 weeks.
  • Fertility Leave: Up to five days of paid leave per cycle for prospective mothers undergoing treatment, and up to two days of paid leave for partners

Plan your journey
Hilmore House (Head Office), Bradford, United Kingdom, BD3 7DL