Marketing Advisor - In Store Communications

The Marketing Advisor for In-Store Communications sits in the wider Marketing Instore Communications team. This team creates and manages in store point of sale from initial idea to printing.

In this role you will be responsible for receiving briefs and executing weekly promotional space and deal point of sale, category reset point of sale, trial and selected store point of sale and wider business briefs and initiatives. Therefore an understanding of the role of point of sale to drive sales and engagement is critical in addition to balancing key communications challenges and customer requirements. You will be required to work in a fast paced environment, reacting quickly to market and business changes, working hand in hand with both internal and external stakeholders to deliver on time and within budget.

Accountabilities:

• Working with your marketing colleagues, retail operations and other key stakeholders to ensure that you take and understand briefs correctly in order to fully activate the in store marketing plans.
• Working with your manager to understand wider in store marketing developments, competitor activities, key insights and to keep them informed of your BAU workload management.
• Being an expert in print job processing using nominations forms, printer systems and artwork approval processes.
• Being an active participant of a high performing, engaged and diverse teams, focused on compelling communication, service, sales and profitability
• Working closely with retail and the marketing communications specialist to ensure communications to store is clear and concise to our store colleagues in delivering a successful execution of the POS
• Working with compliance to ensure that all communication is legal, honest and truthful
• Driving down cost and operational waste to ensure that ROI is maximised and savings found where possible -sending to print on time and without errors -challenging costs.
• Accurately track the spend of your projects back to the relevant budget.
• Work with our partners to drive simplification and innovation with a cost conscious mindset.
• Actively participate in a high performing, engaged team - championing teamwork and contributing to team tasks.
• Listen to customers and colleagues and respond quickly.
• Support across the team implementing store mock ups, completing competitor visits and supporting with store queries.

Customer

• Improve clarity of messaging and cut-through
• Ensure POS contributes positively to clarity of prices and offers

Colleague

• Work cross-functionally to align retail, marketing and commercial objectives
• Act as a subject matter expert in in-store communications

Operational

• Ensure performing within process and frameworks for briefing of POS and timeline management for all projects / weekly activity - ensure clarity for stakeholders
• Ensure effective use of tools to support execution - guides, WGLL, systems
• Ensure compliance with legal and brand standards

Sales, Profit and Cash

• Drive sales growth through a simplified and more impactful POS suite incl Radio
• Reduce cost and impact of errors e.g. incorrect POS, late deliveries

About you

Knowledge

• Strong interest of retail and shopper behaviour; how customers behave, what drives sales and captures attention (path to purchase, decisions hierarchies)
• Understanding of POS and print production; assets, materials, production plans and constraints is desirable, desire to learn is essential

Skills

• Strategic thinking; understand where POS shows up in store
• Project and campaign management; ability to manage multiple workstreams at one time end to end, escalating anticipated challenge to managers
• Ability to work under high pressure, in a fast paced environment and to tight deadlines with a very high degree of accuracy
• Budget tracking and cost approval
• Stakeholder management - this role would be in constant co-ordination with Retail, Commercial, Marketing, Creative teams and agency partners
• Strong relationship building skills with the ability to influence upwards.
• Creative judgement, highlighting inconsistencies and inaccuracies
• Managing and organising own workload and asking for help where necessary.

Experience

• Experience of managing several workstreams at one time
• Exposure to working with marketing agencies or external partners
• Numerical, presentation and verbal skills; a clear communicator
• Experience working in cross-functional, agile environments
• Managing workloads to deadlines
• Learning new systems

About us

In return for all your hard work, you will receive:

• 15% discount in store from the day you join us
• Additional 10% discount card for a friend or family member
• Career progression and development opportunities
• Generous holiday entitlement
• Market leading pension scheme and life assurance
• Healthcare benefits including Aviva Digital GP
• 'MyPerks' giving you discount with over 850 retailers
• Free parking onsite
• Enhanced Family, Maternity and Paternity Leave

Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you'll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!

At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.

There's more to our business as it's fast paced and ever changing, as such we've got lots of fresh opportunities for you to play your part in our success. We'd love to meet you!

At Morrisons, we're proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that's good for our customers too.

We're always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.

Reward & Benefits

We've highlighted below some of our standard Rewards & Benefits that our colleagues receive. Please note, some roles come with additional benefits such as bonus, company car allowance etc. you'll find further details where applicable in our adverts, or you can speak to someone in our resourcing team for more information.

• Rewarding success
  
  We believe success should be rewarded. So, from a simple thank you to our well-deserved recognition awards, we'll show you how much we value you. We care for our colleagues. It's how we keep hold of the best talent.
• Pay
  
  Morrisons wouldn't be what it is without our amazing colleagues, which is why we offer competitive salaries to ensure we attract and retain the best.
• Colleague discounts
  
  We operate one of the most generous colleague discount schemes in food retail, and currently offer two discount cards, one for you and one for your family or friend. You will be eligible for a 15% discount on all eligible purchases and your friend or family will be eligible for up to 10% discount.
• Holidays
  
  We know how important it is to take time off to relax and unwind. So, to help you achieve a healthy work/life balance, you'll enjoy at least 28 days of holiday a year pro rata (including public holidays). Your holiday will increase depending on your length of service, too.
• Pension
  
  We have a competitive pension scheme that all our colleagues can join.
• Life assurance
  
  In case the worst should happen, we offer a Life Assurance Scheme, more commonly known as a 'Death in Service' benefit. All our colleagues are entitled to this benefit from their first day of permanent employment with us, subject to eligibility rules.
• Money off
  
  Not only will you enjoy 15% off your Morrisons shopping, you'll have access to discount and cashback offers from over 1,500 retailers including everything from fashion and holidays to utilities and electronics. All of our sites offer subsidised meals too.
• Flexible benefits
  
  We offer a range of flexible, voluntary and salary sacrifice benefits that can help you save on your tax and National Insurance. These include:
  
  
  • Holiday buy scheme
  • Payroll giving
• Healthcare cash plan
  
  Our exclusive health care cash plan, provided by Sovereign Health Care, offers colleagues a helping hand with everyday health care costs. It pays tax free cash back on a range of everyday health expenses including glasses, contact lenses, dental treatment, prescription charges, physiotherapy and much more. Cover is offered at a differents levels to suit your needs, and up to 4 children are covered at no extra cost! We're pleased to be able extend the offer to colleagues' partners. Terms and conditions apply.
• Wellbeing with Vita Health
  
  At Morrisons we care about our colleagues' wellbeing, and we work with a number of organisations to provide information, advice and support to colleagues and their families.
  
  Our wellbeing partner Vita Health, offers free and confidential information, advice and support for all our colleagues and households 24 hours a day, 365 days a year, on all wellbeing matters including mental and physical health. They also provide a management support helpline Monday to Friday.
• Aviva Digital GP and wellbeing
  
  We provide colleagues with free access to Aviva's Digital GP and Aviva Wellbeing app services. Colleagues can book can book unlimited video consultations with an NHS-registered, private GP. To help colleagues when they need it most, It's a 24 hour service. Colleague's children are also covered up to age 16.
• Addiction treatment
  
  We're working with the team at the UK Addiction Treatment Group to support the wellbeing of our colleagues when it comes to addiction and behavioural disorders.
• Salary finance
  
  We've partnered with Salary Finance to provide all colleagues with access to simple, useful financial education, as well as access to loans at competitive and affordable rates, repaid directly from pay.
• Family Friendly benefits
  
  
  • Maternity and Adoption Pay: Full pay for the first 26 weeks of maternity and adoption leave.
  • Paternity Leave: Up to 4 weeks of paternity leave, allowing flexibility within 52 weeks of the birth or placement.
  • Neonatal Leave: An additional week of leave for every week the baby spends in neonatal care, up to the original due date, with a maximum of 12 weeks.
  • Fertility Leave: Up to five days of paid leave per cycle for prospective mothers undergoing treatment, and up to two days of paid leave for partners

Plan your journey
Hilmore House (Head Office), Bradford, United Kingdom, BD3 7DL